A case study about a case. 

Bang & Olufsen creates the best speakers in the world and the best way to show that is to subtly say that their competitors have shitty designs and sucks.

Gentlemanly harass.

Problem: Bang & Olufsen is the best of the best and therefore more expensive than their competitors.

Insight: With more and cheaper products on the market B&O has lost the status of even being an option to most.

Solution: Make it an option. Create B&O cases for inferior brands to show how much superior B&O actually is. Once you see how much more beautiful a B&O speaker is, you’ll want to match the quality of one as well. 

Our best awarded case yet!